General information
Project n° 3
Sab Coffee Machines Srl stand – Host 2025 – Milan Rho
Location:
Rho (Milan), Italy
Date:
2025
Stand size:
147m2
Project goals
Communicating the brand identity: The company manufactures professional coffee machines, with a very wide range spanning from entry-level to luxury models. A long-established business, on the market since 1984, it represents Made in Italy excellence in its sector.
Product display: The concept was to create a display covering every product range of the company, with pure display areas along the aisle (maximising visibility) and inner display areas where Sab Coffee Machines technicians can best demonstrate and present their products. At the same time, the stand needed tasting and demonstration areas for the coffee machines and two private meeting areas for discussions with clients and interested visitors.
Visual impact: Create a stand that maximises the impact of its large footprint and conveys the prestige and importance of the brand in its sector.
Stand features
Tall, imposing structures used to create a significant visual impact and to divide the stand’s interior spaces. The interplay of these horizontal and vertical elements gives the stand a unique and distinctive character.
Graphics that highlight the brand’s Italian heritage and add a touch of colour and elegance to the design.
A large bar counter, located next to the storage room, allowing demonstrations and tastings in total comfort for both exhibitor and visitors.
Explore the stand
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