The importance of experience in event staging
You are inside a room, surrounded by soft lighting and a subtle scent of cleanliness. Everything around you is tidy, following a defined colour scheme. This is the magic of event design, where every element contributes to creating a truly unique and unforgettable experience.
In recent years, the events industry has increasingly focused on the user experience rather than the mere presentation of services or products: set designs are no longer simple backdrops but fundamental elements that contribute to creating memorable moments.
The journey always begins with a dream
It all starts with a dream, an idea that pops into our heads and comes to life as an event. We need to think about how people will move within the available space, imagine how they can interact with what we imagine to be our set-up.
The involvement must be total, not just visual attention but a multi-sensory experience; only in this way can you remain etched in people's memories.
But how can we engage people so deeply? There are some important aspects to consider.
The magic of details
You will have often heard it said: ‘it's the details that make the difference’; and indeed this is true.
Just imagine walking into an event: you try to sit down, but the chairs are all arranged haphazardly and it is not clear where to sit or if you can sit down at all; then you finally find a seat, but you realise that the area is reserved and the sign was not clear enough. In the meantime, many other people have arrived and you find yourself having to look for a seat again, which at this point you will never find. Not to mention the exhibitors who are not well lit and whose products are difficult to see.
Okay, now pause and try to think of another scene instead.
You are at a stand, and at the entrance you are given a small welcome kit. It is a display for a stationery brand, and around you you see a symphony of colours in harmony with the environment: each product is positioned along a path, as if you were passing through a story made of colours and emotions. On the tables, you can try out the products from the small kit provided at the entrance, and you can watch people from the industry creating their works, illuminated under a spotlight that makes them the protagonists of the scene.
Through these contrasting stories, we understand that we have evoked mixed emotions: more negative in the first case, more positive in the second. It is now evident how details can truly create a positive and welcoming atmosphere.
Creating unforgettable moments
Everything we have told you is part of a memory, a moment – magical or otherwise – that has remained etched in your mind, which is why it is important to think about what people will remember about the event.
It is almost a game of empathy: what happens if I choose to use yellow instead of green, or if I place one object higher than another? We need to think about what our customers might want and create a relaxed, inviting and welcoming environment.
The choice of materials, the arrangement of elements, the lighting and the music must all work in harmony to create a coherent and engaging experience. Each element of the set-up tells a part of the story, and when all the pieces come together, the result is something extraordinary.
But of course, we are not just talking about aesthetics; the functionality of an event set-up is equally important: spaces must be designed to allow visitors to move around and navigate the set-up with ease.It is a good idea to set up areas for demonstrations or presentations, and areas where you can chat with potential customers. In short, stands designed to be practical, ergonomic and easy to transport and assemble.
A journey of collaboration
We know that after all this information, you will probably think that creating a stand is complex, and indeed it is if you do not have the right tools: expertise and experience. Working with us means embarking on a journey together: from the design phase to the final implementation, we are by your side to ensure that every detail is perfect.
Each stand is a project in its own right, an opportunity to create something new and surprising. Our passion for design and attention to detail allow us to transform any space into a magical place.
Our commitment: to make your dreams come true
In our work as event designers, we are committed to understanding and realising your desires. Every client is unique, and that is why every event must be unique. We take the time to listen to your ideas, understand your needs and offer creative solutions that exceed your expectations. Discover our company and the projects we have carried out with our clients. If you wish, you can also contact us for a consultation.
